Welcome email template for Capture.
Multi-client support
MJML
Onboarding
Transactional email
The Capture Welcome Email is designed to onboard new users to the Capture Digital Photography Collection. The email introduces users to the platform, sets expectations for upcoming communications, and encourages engagement through a clear CTA.
View project on the web
Project overview
The challenge
As a photography platform, Capture wanted an engaging welcome email that:
- Introduces new users to the platform in a visually appealing way.
- Ensures brand consistency across desktop and mobile devices.
- Encourages immediate engagement with a clear CTA.
- Promotes the Capture app to drive downloads.
- Maintains accessibility and readability across different devices.
The solution
To address these challenges, I built the email with:
- A visually rich hero section that aligns with Capture's branding.
- Mobile-first responsive design ensuring seamless viewing on all devices.
- A prominent CTA button placed strategically to maximize conversions.
- App store badges to enhance visibility and encourage downloads.
- Well-structured HTML & CSS for proper rendering across email clients.
Design to code
Original design
HTML implementation
Responsive behavior
Desktop view
Tablet view
Mobile view
Email client testing
Gmail (Web)
Outlook 2019
Apple Mail
Full test video
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